Cube Entertainment has been hard at work with their current roster of acts lately, and now Rain is set to join their lineup.
With a series of comebacks in the works, it looks like the agency is showing no signs of slowing down anytime soon and the latest news that Rain will soon join their ranks puts them as serious contenders for a top spot among the Korean entertainment industry's elite.
It is well known that in South Korea there are three major agencies, usually regarded as the Big Three, YG, SM, and JYP Entertainment. But with the newest signing deal, Cube Entertainment has serious potential to up the competition. By the time Rain finishes his military service and releases his next album, we may have to start referring to the Big Four agencies instead.
On May 28 Cube Entertainment CEO Hong Seung Sung announced that Rain would indeed be joining the company following the completion of his mandatory military service. The label currently represents other popular K-Pop acts such as Beast, BtoB, 4Minute, and G.Na - the addition of Rain to the roster will undoubtedly increase their global recognition and revenue.
Hong Seung Sung is the former president of JYP Entertainment, Rain's former label. During the singer's time at JYP before starting his own company, J.Tune Entertainment, he and Hong established a close working relationship.
Prior to enlisting in the military, Rain sold his company to his mentor and JYP Entertainment CEO Jin Young Park, while Hong Seung Sung had gone off to form Cube in 2008.
Since the foundation of his label, Hong has maintained a good relationship with his former company - and Rain as well is still on very good terms with JYP.
The new Rain-Cube partnership will be interesting to watch play out, especially as the agency starts to creep up on JYP Entertainment as one of the biggest and best record labels in South Korea.
Rain has been very busy while serving his country in the service and was recently selected as a special representative for the World Peace Arirang Festival in Washington DC.
The singer has also said that he is looking to make his musical comeback very soon after finishing his duties as a soldier - and his fans are definitely looking forward to seeing what new music he will present under the tutelage of Hong Seung Sung.
M/s : kenvilthomas@kpopupdates.com
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